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Raise Capital While Building Your Brand
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Raise Capital While Building Your Brand
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Raise Capital While Building Your Brand
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New fundraising avenues have opened the door to exciting financing and market strategies. Whether companies are looking to supplement a capital raise through crowdfunding or other alternative financing options, raise funds as a mechanism to catalyze marketing or brand building activities, or pursue some combination, there is now a path to accomplish those goals.

LOHAS helps companies determine the best financing approach for their business:

  • Rewards Crowdfunding (Kickstarter, Indiegogo)
  • “Equity” Crowdfunding (JOBS Act) (see FAQ)
  • Direct Public Offerings
  • Combinations (i.e., leveraging multiple paths)

LOHAS also develops campaign strategies to maximize the marketing opportunity:

  • Build awareness and reach
  • Better leverage current network of support
  • Engage a broader community of supporters
  • Make the campaign to pay for itself

LOHAS then helps companies execute the joint capital and marketing campaign:

  • Develop impactful collateral and content
  • Identify and engage key influencers
  • Build a database of potential supporters
  • Optimize outreach activities

LOHAS helps companies determine the best financing approach for their business:

  • Rewards Crowdfunding (Kickstarter, Indiegogo)
  • “Equity” Crowdfunding (JOBS Act) (see FAQ)
  • Direct Public Offerings
  • Combinations (i.e., leveraging multiple paths)

LOHAS also develops campaign strategies to maximize the marketing opportunity:

  • Build awareness and reach
  • Better leverage current network of support
  • Engage a broader community of supporters
  • Make the campaign to pay for itself

LOHAS then helps companies execute the joint capital and marketing campaign:

  • Develop impactful collateral and content
  • Identify and engage key influencers
  • Build a database of potential supporters
  • Optimize outreach activities

LOHAS helps companies determine the best financing approach for their business:

  • Rewards Crowdfunding (Kickstarter, Indiegogo)
  • “Equity” Crowdfunding (JOBS Act) (see FAQ)
  • Direct Public Offerings
  • Combinations (i.e., leveraging multiple paths)

LOHAS also develops campaign strategies to maximize the marketing opportunity:

  • Build awareness and reach
  • Better leverage current network of support
  • Engage a broader community of supporters
  • Make the campaign to pay for itself

LOHAS then helps companies execute the joint capital and marketing campaign:

  • Develop impactful collateral and content
  • Identify and engage key influencers
  • Build a database of potential supporters
  • Optimize outreach activities

LOHAS combines alternative financing strategy, data-driven marketing technology and techniques, and sector insight and assets to optimize campaign effectiveness for health, sustainability, and social impact ventures.

LOHAS works with: Growth-Stage CompaniesSmall and Medium-Sized BusinessesReal Estate Developers, and Investment Funds.

Contact lohas to learn:
Are we telling our story to the right audience to yield the desired results?
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Contact lohas to learn:
Are we telling our story to the right audience to yield the desired results?
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Growth-Stage Companies

LOHAS works with companies that have achieved some level of customer, fundraising, or developmental success and are looking to expand on those achievements. LOHAS also looks for businesses that will benefit not only from the financial raise but also by achieving marketing objectives, such as:

  • Building product/brand awareness
  • Generating new customers (or leads)
  • Developing new strategic partners
  • Engaging a select community of supporters (geographic or otherwise)
  • Creating business development pull (e.g., marketing, in a B2B2C venture, to target consumers to build momentum and facilitate future commercial sales)  

Growth-stage companies may also pursue a LOHAS-led capital campaign to:

  • Better leverage existing investors or supporting influencers
  • Engage customers as stakeholders in the business as part of a broader marketing strategy
  • Take advantage of a company founder or business model connection to a particular international market (or other geography or community group)
  • Capture a better cost of capital by leveraging a large, passionate, or highly dependent user base
  • Use a creative marketing approach with the investment offering serving as the delivery mechanism to engage parties deaf to traditional advertising

Alternative financing strategies are often not used instead of traditional financing approaches but rather as extensions of those paths with a broader marketing goal as a component or the primary focus of a campaign.

Growth-Stage Companies

LOHAS works with companies that have achieved some level of customer, fundraising, or developmental success and are looking to expand on those achievements. LOHAS also looks for businesses that will benefit not only from the financial raise but also by achieving marketing objectives, such as:

  • Building product/brand awareness
  • Generating new customers (or leads)
  • Developing new strategic partners
  • Engaging a select community of supporters (geographic or otherwise)
  • Creating business development pull (e.g., marketing, in a B2B2C venture, to target consumers to build momentum and facilitate future commercial sales)  

Growth-stage companies may also pursue a LOHAS-led capital campaign to:

  • Better leverage existing investors or supporting influencers
  • Engage customers as stakeholders in the business as part of a broader marketing strategy
  • Take advantage of a company founder or business model connection to a particular international market (or other geography or community group)
  • Capture a better cost of capital by leveraging a large, passionate, or highly dependant user base
  • Use a creative marketing approach with the investment offering serving as the delivery mechanism to engage parties deaf to traditional advertising

Alternative financing strategies are often not used instead of traditional financing approaches but rather as extensions of those paths with a broader marketing goal as a component or the primary focus of a campaign.

Small and Medium-Sized Businesses

Innovation does not come just from startups, and established small and medium-sized businesses (SMB’s) that are bringing innovative solutions to market are just as well positioned (or better) to take advantage of new alternative financing mechanisms and use those fundraising structures to catalyze marketing activities.

LOHAS helps SMB’s address:

  • The best financing approaches to use
  • How to leverage their more established brands to garner greater support
  • How to use fundraising to develop a better channel marketing program
  • How to get the capital campaign to pay for the marketing benefits

Established companies can set themselves apart from their peers by leveraging new alternative financing paths to achieve both capital and market development objectives.

Small and Medium-Sized Businesses

Innovation does not come just from startups, and established small and medium-sized businesses (SMB’s) that are bringing innovative solutions to market are just as well positioned (or better) to take advantage of new alternative financing mechanisms and use those fundraising structures to catalyze marketing activities.

LOHAS helps SMB’s address:

  • The best financing approaches to use
  • How to leverage their more established brands to garner greater support
  • How to use fundraising to develop a better channel marketing program
  • How to get the capital campaign to pay for the marketing benefits

Established companies can set themselves apart from their peers by leveraging new alternative financing paths to achieve both capital and market development objectives.

Real Estate Developers

Real estate development has been one of the early areas of success in the investment crowdfunding world. Hundreds of millions of dollars have been raised through numerous offerings using a variety of different structures. Notably, whether a developer actually needs additional funds in the capital stack of the project or not, offering some level of investment participation to future customers, buyers/tenants, or members of the community in which the development will be located may yield benefits to the project during the fundraising campaign and beyond.

For Example
  • An eco-tourism resort developer may raise project capital while simultaneously taking future reservations (demonstrating adoption to other investors)
  • A net-zero condo developer may generate additional investment capital while pre-selling units (to buyers who can offset the cost of their condo through returns on the development itself)
  • A developer of an establishment that will benefit the community (e.g., a grocery store in a neighborhood without one) can raise development capital, in part, from the very community that will benefit, ensuring local stakeholder support once in operation

Any venture in which the location is a key component of the solution (e.g., co-working) should consider adding a real estate component to the investment offering to increase the attractiveness of the investment (with tangible assets) while engaging future customers of the business. For LOHAS, the key is to generate stakeholders in the development, not just capital

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Investment Funds

When raising a fund, crowdfunding may seem inappropriate given the need to engage accredited investors, institutions, or family offices. But if there is a social impact element to the fund, then running a campaign to educate and engage target investors around the fund’s mission can help develop a foundation upon which future fundraising can be built.

For example, American Homeowner Preservation has run (and continues to run) a successful crowdfunding campaign to generate investors for its fund, which AHP uses to acquire distressed home mortgages from banks (at a discount) and then works with homeowners to help keep them in their foreclosed houses. AHP emphasizes not only the superior returns that its fund generates for investors but also the impact of its solution for troubled homeowners, and this strategy has broadened their support among potential investors (big and small).

LOHAS supports funds with social impact elements in the development of the fund’s story to target investors and then works to engage that audience through an ongoing campaign that involves direct outreach as well as the engagement of key market influencers to catalyze the educational process and optimize the fund’s investor outreach activities.