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A Successful Crowdfunding Campaign Must Be Managed Like You Are Running for Political Office
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Build It,

and Make Them Come

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A Successful Crowdfunding Campaign Must Be Managed Like You Are Running for Political Office

Build It,

and Make Them Come

Image is not available
Slider
A Successful Crowdfunding Campaign Must Be Managed Like You Are Running for Political Office

Build It,

and Make Them Come

and Make Them Come

Image is not available
Slider
Most client engagements begin with a campaign planning session in which a variety of factors are reviewed:

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Partner Support

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Data Assets

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Budget/Timelines

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Investor Support

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Financial Goals

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Marketing Goals

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Current Collateral

The planning session results in a LOHAS-generation campaign plan deliverable, which our clients review and, ultimately, approve before the campaign process commences. Per the budget established, LOHAS is paid on a fee-for-service basis, with substantial work performed both prior to and during a campaign.

Alternatively, clients may opt to select from a variety of solutions we offer to enhance aspects of their campaign activities.  For example:

  • Campaign Planning
  • Social Media Management
  • Influencer Identification and Engagement
  • Ad Buying Optimization

Either way, most campaigns should follow a systematic process over a period of months to achieve their financing and marketing objectives:

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Sample Campaign Timeline

Planning to Launch (~90 Days)

Campaign Planning

Marketing Strategy
Financing Strategy
Budgeting & Timelines

Messaging & Content

Goals, Targets & Mapping
Videos & Collateral
Ad Copy & PR
Investor Communications

Pre-Launch Marketing

Influencer ID & Engagement
PR & Market Testing
Pre-Selling Support
Offering Page & Social Media Prep.

Data Evaluation & Strategy

Client Assets
Partner Assets
LOHAS Assets
Acquisition Plan

Partner Introduction & Management

Investment Portal
Legal & Accounting
Investor Communications

Post-Launch Marketing

PR, Content, & Social Media Management
Inbound/Outbound Analytics & Reporting
Engine Optimization

Launch to Close (~90 Days)