The term LOHAS stands for Lifestyles of Health and Sustainability, which refers to the market segment that aspires to healthier and more environmentally-friendly living.
Within this segment, LOHAS might describe a range of goods and services from organic and sustainably sourced products, socially responsible or impactful investing, renewable energy and energy efficiency, as well as the consumers who want to do business with companies and nonprofits that share their health and environmental values.
LOHAS is an expression of a growing social desire for greater awareness and social and environmental responsibility among consumers, with over a third of U.S. adults embracing LOHAS values.
It’s all about sustainable consumerism and the multitude of interrelated behaviors, attitudes, priorities, and choices that individuals and groups make in their investment, lifestyle, and purchasing decisions.
What does the LOHAS Market Include?
The LOHAS market is not easily defined in terms of demographics such as income or age. Instead, individuals who are living LOHAS share values and beliefs that ultimately impact their consumption habits. Indeed, the term “LOHAS” grew out of a need by sociologists to delineate the growing consumer group in the early 2000s who felt increased responsibility for the effect their purchases and decisions had on society and the environment.
The market also consists, not just of LOHAS-focused individuals, but also of those products and services these individuals prefer. These products and services might include personal health and natural lifestyle consumer goods, clean energy and transportation solutions, cleantech products, green building solutions, and even eco-tourism.
Current research estimates that the LOHAS market consists of more than 100 million people worldwide, with some accounts suggesting as much as a third of the world’s population now aspiring to greener and healthier buying decisions.
Where does LOHAS Capital Fit In?
In addition to sustainable products and services, the growth of LOHAS has spurred greater interest in socially responsible investing.
LOHAS Capital exclusively works with health, sustainability, and other social impact ventures to help build strategic frameworks, generate awareness with target audiences, and support fundraising efforts within the growing impact investment community. Our team has broad industry knowledge gleaned from many years working in the environmental technology, services, project development, and company and project financing sectors, and we maintain extensive relationships with industry activists and sustainability-focused investors that can strengthen a venture and increase its appeal to targeted audiences.
Interested in developing your own sustainability-focused campaign? Contact us today to discuss proven strategies to ensure success for your venture.